About OplaCRM

We’re not just
building a CRM.
We’re rebuilding
how sales works.

Founded in 2019 in Ho Chi Minh City. Built for B2B Sales Directors who are tired of dead CRMs that store data but never drive revenue. OplaCRM turns daily actions into repeatable winning habits.


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See customer stories
110+
Enterprises trust OplaCRM

8K+
Sales reps use it daily

92%
Retention rate year 2

4.9★
Rating from Opla Lovers

Our Story

A CRM built from
a real frustration.

In 2019, CEO Stephen — with over 15 years at the world’s top CRM corporations — identified a critical blind spot: despite powerful features, most enterprise CRMs had catastrophically low adoption rates.

Sales teams were logging data they’d never use. Managers were chasing reports that told them nothing. Revenue was leaking from pipelines no one could see clearly.

OplaCRM was built to fix exactly that. Not by adding more features — but by fundamentally redesigning how sales habits are formed, reinforced, and measured.

2019
“In B2B, instead of pampering customers endlessly — help them become heroes in choosing the best option for their needs.”
— Stephen, CEO · OplaCRM

Our Mission

Move beyond passive data storage
to active revenue generation.

We help business teams turn actions into habits, take ownership of results, and gain clarity at every stage of the pipeline — building a proactive growth system where high performance happens naturally.

The Opla Operating System

It’s time to upgrade your
sales operating system.

Build an environment where high performance happens naturally — not from pressure, but from structure.

01
Habits
Create a consistent winning rhythm. Opla simplifies complex processes into smooth daily actions — making it natural for your team to keep the pipeline moving and data fresh.

02
Ownership
Revenue doesn’t grow in silos. Every rep, manager, and C-level leader has full visibility and clear accountability for their slice of the pipeline.

03
Clarity
Gain total visibility at every stage. No more blind spots, no more report chasing. Start every day knowing exactly what to do next to hit your number.

The DNA of OplaCRM

Everything we do is
built on one foundation.

We uphold the highest ethical standards — demonstrating honesty, transparency, and fairness in every interaction with customers, partners, employees, and our community. No hidden agendas. No spin. If it doesn’t work, we say so and fix it.

Honesty · Transparency
Fairness in all interactions

We take full ownership of our actions, decisions, and results. We welcome feedback and learn from every mistake to continuously improve — no excuses, only growth. Results over reasons, always.

Own it. Fix it.
Results over excuses

We foster a culture of innovation driven by imagination and inspired by the spirit of play — constantly finding new approaches to make sales more human and more effective. The best ideas come from curiosity, not convention.

Play. Imagine. Ship.
Inspired by the spirit of play


Message from Leadership
“
“In B2B, instead of pampering customers endlessly — help them become heroes in choosing the best option for their needs. That’s the philosophy behind everything we build at OplaCRM.”
S
Stephen Nam · CEO, OplaCRM
15+ years in enterprise CRM · Ho Chi Minh City