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We are thrilled to announce that OplaCRM has successfully achieved the ISO 27001:2022 certification, an internationally recognized standard for information management systems. This accomplishment highlights our dedication to maintaining the highest quality standards and ensuring customer confidence in our services.

On July 19, 2023, OplaCRM, a specialized customer relationship management software solution for B2B, announced the signing of a strategic partnership with BowNow Japan, a marketing automation platform from Japan.

The strategic investment from GOSU reflects their high expectations for the capabilities and product development approach of the OplaCRM team.

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.

Càng ở các cấp độ cao, sự giao thoa giữa Marketing và IT (công nghệ thông tin) càng rõ nét và phức tạp, khiến các bài toán về chi phí, năng lực đội ngũ cũng như hợp tác nội bộ càng khó giải quyết.

Marketing Technology là một hệ sinh thái gồm các công cụ sales và marketing được liên kết để theo dõi và thu hút khách hàng qua mọi kênh tiếp thị như website, ứng dụng, email, tin nhắn, cuộc gọi và các kênh khác.

In today's competitive B2B sales environment, relying solely on traditional commission structures isn't enough to drive peak performance. Modern sales teams need diverse, creative motivation strategies that align with both individual aspirations and company goals. This comprehensive guide explores innovative approaches to energize your sales team and boost productivity.

Instead of focusing on complexly categorizing groups by features, I will use the concept of external CRM (major companies abroad) and domestic CRM (CRM made in Vietnam) to help you classify in the simplest and most memorable way.

Partner relationship management, used especially in IT and cybersecurity industries, is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage channel partner relationships.