Book Launch Event: "Cưa Đổ CRM" - When Sales Expert Gather In One Place

Titled "Cưa Đổ CRM" – "Target Right, Engage Instantly, Sell Effectively, Excel at Customer Care", this book by Nam Nguyễn is one of the first in Vietnam to be written from the perspective of a CRM expert, covering three core areas of sales: Marketing, Sales, and Service. With a distinctive writing style and over a decade of experience in CRM consulting for hundreds of major projects across Vietnam and Southeast Asia, the book quickly gained significant attention. Even during its pre-order phase, it received overwhelming support, surpassing 800 pre-orders within just a few weeks.

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To maintain both exclusivity and elegance, the event was limited to just over 100 registered guests, including well-known figures in the sales industry from Salesforce, SonKim Group, Vihat, Sao Bắc Đẩu, Techcombank, Kgroup, OMG, Fico, ODKeys, Global Elite Consulting, and more.

Guided by the eloquent host, Ngọc Anh – CEO of TGS Books, author Nam Nguyễn shared insights into his book-writing journey and valuable tips that helped him complete "Cưa Đổ CRM" in its most refined form. Beyond that, an interactive Q&A session on CRM allowed attendees to engage directly, bridging the gap between industry experts and guests. The evening then seamlessly transitioned into a cozy networking session over light refreshments.

The event unfolded in an intimate yet sophisticated atmosphere, leaving both the author and guests with lasting memories. Adding a personal touch, Nam Nguyễn meticulously signed each book for attendees, turning the launch into more than just a celebration—it became a heartfelt gesture of gratitude and appreciation from the author and organizing team.

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Opla CRM is honored to have sponsored the book launch of "Cưa Đổ CRM". As a pioneer in providing B2B sales management solutions, Opla CRM remains committed to spreading valuable knowledge in sales and CRM to sales professionals. We wish Nam Nguyễn continued success with "Cưa Đổ CRM" and look forward to more insightful books from him in the future.

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