VNG Digital Business is a leader in digital transformation, offering end-to-end technology solutions. Its platform provides robust infrastructure, advanced storage, and top-notch security, empowering enterprises to integrate technology seamlessly. The company’s innovative use of AI enables businesses to optimize operations and enhance customer engagement, making VNG a forward-thinking partner for enterprises globally.
At the onset of its digital journey, VNG Digital Business turned to Bigin as its initial CRM solution. The choice was driven by practicality. As a tool tailored for startups and small teams, Bigin’s simplicity and ease of use allowed VNG to implement basic pipeline management and user permissions without a steep learning curve. For a company in its early stages, Bigin provided just the right level of functionality to visualize sales processes and streamline team workflows.
While Bigin was helpful initially, its limitations became evident as VNG scaled its operations. Features such as multi-entity and multi-currency support, critical for managing global operations, were missing. Additionally, integration capabilities and advanced sales tools were not robust enough to meet the growing demands of a larger, more complex business. These gaps led VNG to explore more advanced CRM solutions.
The decision to transition to OplaCRM marked a turning point for VNG Digital Business. Designed with the needs of B2B enterprises in mind, OplaCRM offered a suite of advanced features that addressed the challenges VNG faced with Bigin. One of the most significant benefits was its ability to manage complex sales processes at scale.
With OplaCRM, VNG’s sales team gained access to tools for managing projects and contracts more effectively. The platform provided a comprehensive view of the customer journey, from initial contact to transaction closure. This end-to-end visibility enabled sales representatives to tailor their strategies, offering personalized solutions that strengthened customer relationships and fostered long-term loyalty. Additionally, the platform’s multi-entity and multi-currency support ensured that VNG’s global operations could run smoothly without the risk of errors or delays.
One of the standout features of OplaCRM was its innovative use of gamification to boost user engagement. Recognizing that motivation plays a key role in driving CRM adoption, OplaCRM introduced elements such as leaderboards, challenges, and rewards. These features transformed routine tasks into opportunities for competition and recognition, making the CRM experience both enjoyable and rewarding.
For example, sales representatives could earn badges for achieving specific milestones, such as closing deals or completing follow-ups on time. Leaderboards fostered a sense of healthy competition, encouraging team members to outperform one another while contributing to overall company goals. By gamifying the sales process, OplaCRM not only improved productivity but also made the CRM a central part of the team’s daily workflow.
OplaCRM’s ability to integrate seamlessly with other systems, such as Zoho Desk, further solidified its value for VNG Digital Business. This integration bridged the gap between the sales and customer service teams, ensuring that information flowed freely across departments. Support tickets were now fully visible to the sales team, enabling them to address customer concerns proactively and provide a more cohesive experience.
The improved connectivity also enhanced issue resolution times, as teams could collaborate more effectively to address customer needs. This alignment between departments not only boosted efficiency but also elevated the overall quality of service delivered to customers. For VNG, this was a critical step in building a unified and customer-centric organization.
The transition to OplaCRM was a strategic move that empowered VNG Digital Business to overcome its operational challenges and achieve new levels of efficiency. By adopting a CRM solution tailored to its unique needs, VNG gained the tools necessary to scale its operations, enhance team collaboration, and deliver exceptional customer experiences.
OplaCRM’s advanced features, intuitive design, and focus on user engagement have made it an indispensable part of VNG’s growth strategy. Whether it’s through personalized customer care, seamless integration, or motivating sales teams, OplaCRM has proven to be the ideal partner for a company poised for global success.
Discover how OplaCRM can help your business achieve its goals. Contact Us Today and take the first step toward streamlined workflows and unparalleled customer relationships.
.png)
ISO CERTIFICATION
