Stop managing teams in silos.

Start managing revenue as one system.

Opla connects marketing, sales, and operations into a single revenue flow — giving leaders real-time clarity and every team a reason to stay aligned.


110+ enterprises

8,000+ daily active reps

92% renewal rate
The hidden revenue leak

Revenue isn’t lost in your teams.
It’s lost in the handoffs between them.

Think of revenue as a pipeline. Marketing generates demand. Sales closes deals. Operations delivers and collects.

But when these teams run on separate tools, separate data, and separate goals — the pipeline leaks. Leads go cold. Deals stall. Invoices slip.

Misaligned B2B orgs see sales cycles 30% longer and CAC up to 36% higher.

Based on McKinsey & Forrester Research, 2023–2024.

Opla doesn’t optimize one segment of the pipeline.

It connects the entire flow.

Leak point
!

Leak point
!


Marketing

100% flow

All leads generated

Leads go cold

Sales

~70% flow

Leads go cold

Invoices slip

Operations

~45% flow

Invoices slip

i

Leaks in the pipeline reduce revenue potential. Fix the gaps, improve the flow.

How Opla connects it all

From first touch to final payment — one shared source of truth.

Click any stage to see what’s inside.

Leadership command center

Dashboards•Forecasts•Health scores•Revenue analytics

Marketing

Generate demand
and hand off

Lead
Qualify
Hand off
CampaignsLead source

Sales

Build pipeline and
close deals

Opportunity
Quote
Deal Won
PipelineQuote / Close

Operations

Fulfill, invoice and
collect payment

Order
Delivery
Invoice
Cash
DeliveryInvoice / Pay
The complete revenue journey
Lead

Opportunity

Quote

Deal Won

Order

Delivery

Invoice

Cash

Most CRMs stop at “deal won.”Opla follows revenue all the way to cash.
Built for every seat at the table

One platform. Four ways it changes your day.

Choose your role to see how Opla helps you specifically.

CEO · COO · CCO · CFO

Forecast with confidence, not spreadsheets.

Growth looks healthy in the pipeline, but decisions still feel like guesswork. Opla gives you a single executive dashboard that connects spend, pipeline, delivery, and cash flow — in real time.

Forecast with confidence

Real-time pipeline data replaces spreadsheet guesswork

Connect spend to revenue

See exactly how marketing investment converts to closed deals

Spot risks early

Health scores flag at-risk accounts before they become surprises

Sales · Presales · Commercial

Spend your day selling, not updating records.

Your team has targets to hit, but too much of their day is spent on admin. Opla turns your CRM from a reporting tool into a daily operating system.

More selling time

Guided daily workflows replace manual pipeline updates

Smoother deal flow

Opportunity, quote, and order management in one connected process

A tool reps actually use

Intuitive design + gamification drives real adoption

Marketing teams

Prove ROI from click to closed deal.

You’re generating leads and running campaigns, but attribution is fuzzy. Opla draws a straight line from campaign to closed deal.

Prove ROI, not just reach

Attribute closed revenue directly to campaigns and channels

End the lead quality debate

Shared pipeline data gives both teams one version of the truth

Spend smarter

Shift budget toward what actually converts

Operations & Finance

Follow revenue from deal close to cash in bank.

The deal is signed — but the money isn’t in the bank. Opla extends visibility beyond the close — this is where most CRMs stop, but Opla doesn’t.

Protect cash flow

Real-time invoice and payment tracking reduces collection delays

Catch delivery risks early

Flag fulfillment issues before they escalate

One financial picture

Connect deal value to actual recognized revenue