最新の業界ニュース、インタビュー、テクノロジー、リソース

Sales B2B

The Role of Personalization in B2B Sales: How to Make Every Interaction Count

In the world of B2B sales, personalization isn’t just a nice-to-have; it’s a crucial strategy for building meaningful relationships and driving success.
Anh Le
September 25, 2024
Sales B2B

CEO as a Salesperson - Should they?

This is an interesting and often debated topic in the business world. The idea of a CEO stepping into the role of a salesperson can seem unconventional, but it brings up important questions about leadership, priorities, and the dynamics of a company’s growth.
OplaCRM
September 25, 2024
Sales B2B

What is Annual Sales Planning (AOP)? How to Create an Annual Sales Plan

Sales planning is the bridge between strategy and success, turning goals into actionable steps that drive growth and results. Sales and sales operations leaders face high stakes in annual sales planning. They need to set realistic targets, inspire the sales team, optimize sales and territory coverage, and ensure a seamless experience for buyers and customers.
Anh Le
September 25, 2024
CRM Software

2 types of CRM you need to understand

Instead of focusing on complexly categorizing groups by features, I will use the concept of external CRM (major companies abroad) and domestic CRM (CRM made in Vietnam) to help you classify in the simplest and most memorable way.
OplaCRM
August 2, 2024
CRM Software

OplaCRM Receives Seed Investment from GOSU

The strategic investment from GOSU reflects their high expectations for the capabilities and product development approach of the OplaCRM team.
OplaCRM
August 2, 2024
CRM Software

What is PRM, Partner Relationship Management?

Partner relationship management, used especially in IT and cybersecurity industries, is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage channel partner relationships.
OplaCRM
August 2, 2024
Sales B2B

Outside Sales vs. Inside Sales: The Role of CRM and the Power of Gamification

In today's fast-paced business environment, understanding the distinctions between outside sales and inside sales is crucial. Each sales approach serves a unique purpose and presents distinct challenges. To overcome these hurdles, businesses are increasingly turning to Customer Relationship Management (CRM) solutions, particularly those that incorporate gamification elements.
OplaCRM
August 1, 2024
Sales B2B

Top 5 Challenges Faced by B2B Sales Professionals and How to Overcome Them

In this article, we will delve into the top five challenges faced by B2B sales professionals and provide practical strategies to overcome them. By understanding these common hurdles and implementing effective solutions, you can enhance your sales performance and drive business growth.
OplaCRM
July 30, 2024
Sales B2B

5 Bước xây dựng quy trình bán hàng chuẩn mực

Ngày trước, các công ty bán hàng B2B cũng chẳng có quy trình gì, các nhân viên sales thích làm gì thì làm, miễn là chốt được deal. Trong số các sales, có một sales giỏi hơn tất cả các sales khác. Các nhà quản trị quan sát và nhận ra rằng sales này áp dụng và tuân thủ một quy trình có thứ tự khoa học. Nhờ đó đó kết vượt trội hơn các sales khác.
June 26, 2024
Marketing Automation

Martech Architecture

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.
OplaCRM
June 28, 2024
Marketing Automation

Tác động của dữ liệu lên Marketing và IT

Càng ở các cấp độ cao, sự giao thoa giữa Marketing và IT (công nghệ thông tin) càng rõ nét và phức tạp, khiến các bài toán về chi phí, năng lực đội ngũ cũng như hợp tác nội bộ càng khó giải quyết.
April 22, 2024
Marketing Automation

Việt Nam có độ trưởng thành Martech ở mức độ nào?

Marketing Technology là một hệ sinh thái gồm các công cụ sales và marketing được liên kết để theo dõi và thu hút khách hàng qua mọi kênh tiếp thị như website, ứng dụng, email, tin nhắn, cuộc gọi và các kênh khác.
April 22, 2024

oplacrm によるクリエイティブ

OPLAは、「B2B販売を行うには関係が必要だ」というFacebookのコメントからこの文書を書くことにしました。
問題は、営業担当者が市場に参入したばかりで、どうすれば生き残り、成長できるかということです。

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