What are the characteristics of B2B customers?

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The Sales department is very important in a company, there are two types of business according to customers commonly known as Sale B2B and B2C. So what are B2B and B2C Sales? What is B2B in sales? What characteristics do B2B customers have?

What is B2B Sale?

Sales B2B or Sales Business to Business is a business-to-business salesperson. To put it more simply, the customers of B2B salespeople are organizations and businesses.

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What are the characteristics of B2B customers?

• Although they are both salesperson positions, the customers of these two positions are very different.
• Businesses often have a small frequency of purchases, but the volume and scale of purchases are very large
• Longer and highly professional corporate customers' purchasing decisions
• Many people participate in the purchasing decision of the business
• Prioritize long-term relationships between buyers and sellers
• Pay attention to price issues.

Difference Between B2B and B2C

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Leads

While the potential customers of B2C salespeople are individual customers, while B2B is organizational and business customers

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Product/service marketing process

Individual customers (B2C) will pay a lot of attention to the benefits they receive from the product, so marketing activities will focus on the benefits and experiences that the product brings to customers.

Meanwhile, for corporate customers, besides paying attention to the benefits received from the product, they also pay special attention to the long-term relationships and reputation of the partner. Therefore, B2B sales must both improve their selling skills, improve their reputation and build close relationships with corporate customers.

Sales Cycle

Usually the sales cycle of B2C is a lot faster than B2B. The B2B sales cycle can last for several months, even a year. So maintaining a relationship with b2b customers is the key to winning that a B2B salesperson needs to keep in mind.

How not to lose customers when the sales cycle is too long?

To do that, B2B Sales needs a tool that is in-depth and suitable for the B2B model, different from other "half-half" tools in the market that make sales take time, and do not exploit many "Insights" of customers for sales to capture.

Maintaining relationships with potential customers requires patience, effort, and an investment of time. However, these efforts will pay off by increasing conversion rates, increasing revenue, and building long-term customer relationships.

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Discover OplaCRM – THE #2 HUMAN INSIGHTS B2B CRM

OplaCRM is an in-depth CRM software for B2B Sales, with features and tools that are perfectly suitable for the B2B business model. OplaCRM empowers your sales team with human insights, detailed competitor analysis, customer profiling, and accurate opportunity scoring.

Unlock all the essential features for B2B Sales with our Freemium plan. Take control of your Sales Goals and enjoy an unparalleled experience.

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OplaCRM Freemium:

• Full-featured CRM: Manage your contacts, leads, deals, and activities with ease.
• Powerful sales pipeline: Visualize your sales progress and identify opportunities to close more deals.
• Seamless integrations: Connect OplaCRM with your favorite tools and workflows.
• Unparalleled support: Get help from our team whenever you need it.

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Sign up for your FREE OplaCRM account today and start achieving your Sales Goals!

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