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According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.

Càng ở các cấp độ cao, sự giao thoa giữa Marketing và IT (công nghệ thông tin) càng rõ nét và phức tạp, khiến các bài toán về chi phí, năng lực đội ngũ cũng như hợp tác nội bộ càng khó giải quyết.

Marketing Technology là một hệ sinh thái gồm các công cụ sales và marketing được liên kết để theo dõi và thu hút khách hàng qua mọi kênh tiếp thị như website, ứng dụng, email, tin nhắn, cuộc gọi và các kênh khác.

Learn how CRM systems help SMBs streamline processes, build better relationships, and drive growth. See how OplaCRM can make a difference for your business.

Sales intelligence is transforming B2B sales by providing data-driven insights to identify prospects, qualify leads, and create personalized outreach. Learn how these tools can uncover opportunities, improve decisions, and drive consistent revenue growth.

The article highlights key benefits like improved data accuracy, enhanced customer insights, and seamless communication between departments. It also offers practical strategies for successful integration, including built-in connectors and third-party applications. Ultimately, readers will discover how effective CRM integration drives growth and transforms business operations.