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CRM Software

Why Do SMBs Need CRM? Unlock Growth with Smarter Customer Management

Learn how CRM systems help SMBs streamline processes, build better relationships, and drive growth. See how OplaCRM can make a difference for your business.
Zura Tran
December 17, 2024
CRM Software

The Role of Sales Intelligence in B2B Sales

Sales intelligence is transforming B2B sales by providing data-driven insights to identify prospects, qualify leads, and create personalized outreach. Learn how these tools can uncover opportunities, improve decisions, and drive consistent revenue growth.
Zura Tran
December 12, 2024
Sales B2B

What is B2B Sales?

Business-to-Business (B2B) sales are a cornerstone of the global economy, driving transactions worth trillions of dollars annually. If you've ever wondered how companies sell their products or services to other businesses — from software solutions to manufacturing equipment — you're diving into B2B sales. But what exactly does it entail, and why is it different from Business-to-Consumer (B2C) sales?
Anh Le
December 12, 2024
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Sales B2B

B2B Marketing: A Growth Catalyst for B2B Businesses

B2B marketing is essential for fostering growth and retaining a competitive edge in today's fast-paced business environment. It focuses on building lasting partnerships, establishing brand credibility, and nurturing trust within industry circles.
Zura Tran
December 2, 2024
Sales B2B

B2B Sales Meeting: Prep and Follow-Up Tips

Successful B2B sales meetings require strong preparation and strategic follow-up. Before the meeting, research the client and set clear objectives. During the meeting, focus on building rapport and addressing needs. Afterward, follow up quickly with a recap and next steps. Consistent prep and follow-up drive long-term sales success.
Zura Tran
December 2, 2024
Sales B2B

Sales Objection Handling 101: Turn Hesitation into Conversion (Part 1)

Sales objections are opportunities to convert hesitation into success. Six common objections—lack of interest, pricing, authority, need, urgency, and trust—can be transformed into meaningful interactions that drive sales by addressing genuine concerns and building customer confidence.
Zura Tran
December 2, 2024
Marketing Automation

Martech Architecture

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.
OplaCRM
June 28, 2024
Marketing Automation

Tác động của dữ liệu lên Marketing và IT

Càng ở các cấp độ cao, sự giao thoa giữa Marketing và IT (công nghệ thông tin) càng rõ nét và phức tạp, khiến các bài toán về chi phí, năng lực đội ngũ cũng như hợp tác nội bộ càng khó giải quyết.
April 22, 2024
Marketing Automation

Việt Nam có độ trưởng thành Martech ở mức độ nào?

Marketing Technology là một hệ sinh thái gồm các công cụ sales và marketing được liên kết để theo dõi và thu hút khách hàng qua mọi kênh tiếp thị như website, ứng dụng, email, tin nhắn, cuộc gọi và các kênh khác.
April 22, 2024
CRM Software

Beyond Commission: Creative Ways to Motivate Your Sales Team

In today's competitive B2B sales environment, relying solely on traditional commission structures isn't enough to drive peak performance. Modern sales teams need diverse, creative motivation strategies that align with both individual aspirations and company goals. This comprehensive guide explores innovative approaches to energize your sales team and boost productivity.
Anh Le
November 28, 2024
CRM Software

2 types of CRM you need to understand

Instead of focusing on complexly categorizing groups by features, I will use the concept of external CRM (major companies abroad) and domestic CRM (CRM made in Vietnam) to help you classify in the simplest and most memorable way.
OplaCRM
August 2, 2024
CRM Software

What is PRM, Partner Relationship Management?

Partner relationship management, used especially in IT and cybersecurity industries, is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage channel partner relationships.
OplaCRM
August 2, 2024

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