The latest industry news, interviews, technologies, and resources.

CRM Software

OplaCRM vs. Pipedrive: A Deep Dive into Human-Centric CRM

Are you tired of generic CRM tools that treat all your customers the same? It's time to embrace a more human-centric approach to sales.
OplaCRM
October 29, 2024
Sales B2B

B2B Marketing: A Growth Catalyst for B2B Businesses

B2B marketing is essential for fostering growth and retaining a competitive edge in today's fast-paced business environment. It focuses on building lasting partnerships, establishing brand credibility, and nurturing trust within industry circles.
Zura Tran
October 24, 2024
Sales B2B

The Role of Personalization in B2B Sales: How to Make Every Interaction Count

In the world of B2B sales, personalization isn’t just a nice-to-have; it’s a crucial strategy for building meaningful relationships and driving success.
Anh Le
September 25, 2024
OplaCRM's News

OplaCRM Receives Seed Investment from GOSU

The strategic investment from GOSU reflects their high expectations for the capabilities and product development approach of the OplaCRM team.
OplaCRM
October 24, 2024
OplaCRM's News

Strategic Partnership Signing Ceremony Between OplaCRM and BowNow

On July 19, 2023, OplaCRM, a specialized customer relationship management software solution for B2B, announced the signing of a strategic partnership with BowNow Japan, a marketing automation platform from Japan.
OplaCRM
October 24, 2024
Sales B2B

Outside Sales vs. Inside Sales: The Role of CRM and the Power of Gamification

In today's fast-paced business environment, understanding the distinctions between outside sales and inside sales is crucial. Each sales approach serves a unique purpose and presents distinct challenges. To overcome these hurdles, businesses are increasingly turning to Customer Relationship Management (CRM) solutions, particularly those that incorporate gamification elements.
OplaCRM
August 1, 2024
Marketing Automation

Martech Architecture

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.
OplaCRM
June 28, 2024
CRM Software

Gamification CRM: A Winning Strategy for Boosting Employee Performance

A well-functioning CRM system can effectively gather customer data and distribute it throughout an organization. However, many organizations still need help to fully leverage their CRM systems' potential. So, how can you maximize the value of your CRM and motivate your entire team? The answer lies in CRM Gamification.
OplaCRM
July 26, 2024

Creative by oplacrm

OPLA decided to write this document from a comment on Facebook stating that "Doing B2B Sales requires a relationship".
The question is, with a salesperson just entering the market, how can they survive and develop?

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