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The strategic investment from GOSU reflects their high expectations for the capabilities and product development approach of the OplaCRM team.

On July 19, 2023, OplaCRM, a specialized customer relationship management software solution for B2B, announced the signing of a strategic partnership with BowNow Japan, a marketing automation platform from Japan.

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.

Automation has become a buzzword in the world of CRM, promising efficiency, scalability, and precision. While automation undoubtedly offers great benefits, depending too much on these technologies can result in unintended drawbacks. As companies increase their use of automation, they risk losing the personal touch that is essential for building meaningful customer relationships.

Instead of focusing on complexly categorizing groups by features, I will use the concept of external CRM (major companies abroad) and domestic CRM (CRM made in Vietnam) to help you classify in the simplest and most memorable way.

Partner relationship management, used especially in IT and cybersecurity industries, is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage channel partner relationships.