The latest industry news, interviews, technologies, and resources.

Sales B2B

How the Best Sales Leaders Manage Their Teams Effectively?

Effectively managing a sales team is crucial for business success. The best sales leaders understand that there are different levels of management, each with its approach. This article explores the three primary levels of sales team management and how leaders should adjust their management style based on business performance and organizational structure.
Nam Nguyen
February 4, 2025
CRM Software

Everything You Need to Know About AI Agents: Prompt Engineering, RAG, and Finetuning (Part 2)

AI Agents are like the leaves. Each leaf communicates with the Roots in different ways, primarily through Prompt Engineering, RAG, and Finetuning.
Nam Nguyen
February 3, 2025
CRM Software

How B2B CRM Benefits SaaS Companies and Tech Startups 

In the fast-paced world of SaaS (Software as a Service) and tech startups, managing customer relationships effectively is key to sustainable growth. Unlike traditional businesses, SaaS companies operate on subscription models, meaning customer retention is just as crucial as customer acquisition.
Anh Le
January 23, 2025
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Sales B2B

B2B Marketing: A Growth Catalyst for B2B Businesses

B2B marketing is essential for fostering growth and retaining a competitive edge in today's fast-paced business environment. It focuses on building lasting partnerships, establishing brand credibility, and nurturing trust within industry circles.
Zura Tran
December 2, 2024
Marketing Automation

Establishing Trust in B2B Marketing Through Customer Experience

Trust is like oxygen—essential for your business to survive; without it, everything suffocates. In a competitive market, where customers have countless options, trust becomes the strongest foundation that sets thriving businesses apart from the obstacles.
Anh Le
January 10, 2025
Marketing Automation

Martech Architecture

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.
OplaCRM
June 28, 2024
CRM Software

Everything You Need to Know About AI Agents: Prompt Engineering, RAG, and Finetuning (Part 2)

AI Agents are like the leaves. Each leaf communicates with the Roots in different ways, primarily through Prompt Engineering, RAG, and Finetuning.
Nam Nguyen
February 3, 2025
CRM Software

How B2B CRM Benefits SaaS Companies and Tech Startups 

In the fast-paced world of SaaS (Software as a Service) and tech startups, managing customer relationships effectively is key to sustainable growth. Unlike traditional businesses, SaaS companies operate on subscription models, meaning customer retention is just as crucial as customer acquisition.
Anh Le
January 23, 2025
CRM Software

Everything You Need to Know About AI Agents: What is AI Agent? (Part 1)

Lately, AI Agents have become a hot topic, but many people still don't fully understand what they are. This series will help you dive deeper into the world of AI Agents, learn how to apply them effectively, and confidently discuss them with others.
Nam Nguyen
January 17, 2025

Creative by oplacrm

OPLA decided to write this document from a comment on Facebook stating that "Doing B2B Sales requires a relationship".
The question is, with a salesperson just entering the market, how can they survive and develop?

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