The latest industry news, interviews, technologies, and resources.

Sales B2B

The Role of Personalization in B2B Sales: How to Make Every Interaction Count

In the world of B2B sales, personalization isn’t just a nice-to-have; it’s a crucial strategy for building meaningful relationships and driving success.
Anh Le
September 25, 2024
Sales B2B

CEO as a Salesperson - Should they?

This is an interesting and often debated topic in the business world. The idea of a CEO stepping into the role of a salesperson can seem unconventional, but it brings up important questions about leadership, priorities, and the dynamics of a company’s growth.
OplaCRM
September 25, 2024
Sales B2B

What is Annual Sales Planning (AOP)? How to Create an Annual Sales Plan

Sales planning is the bridge between strategy and success, turning goals into actionable steps that drive growth and results. Sales and sales operations leaders face high stakes in annual sales planning. They need to set realistic targets, inspire the sales team, optimize sales and territory coverage, and ensure a seamless experience for buyers and customers.
Anh Le
September 25, 2024
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Sales B2B

B2B Sales Meeting: Prep and Follow-Up Tips

Successful B2B sales meetings require strong preparation and strategic follow-up. Before the meeting, research the client and set clear objectives. During the meeting, focus on building rapport and addressing needs. Afterward, follow up quickly with a recap and next steps. Consistent prep and follow-up drive long-term sales success.
Zura Tran
November 6, 2024
Sales B2B

Why is B2B eCommerce growing rapidly?

In a world where digital transformation is reshaping every industry, B2B eCommerce is emerging as a powerful force driving business innovation and efficiency. As traditional sales methods give way to online platforms, companies are recognizing the importance of adapting to a digital-first landscape.
Anh Le
November 5, 2024
Sales B2B

B2B Social Selling: A new emerging trend?

B2B social selling is no longer a trend; it's essential. This strategy uses LinkedIn, Twitter, and TikTok to interact with B2B prospects, create connections, and increase sales. Sharing good information, engaging with your target audience, and becoming an industry expert can enhance lead generation and sales pipeline.
Zura Tran
November 4, 2024
Marketing Automation

Martech Architecture

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.
OplaCRM
June 28, 2024
CRM Software

The Future of B2B CRM: Human Insights Over Automation

Traditional automation CRMs are struggling to meet the needs of modern B2B sales. The focus has shifted from mass outreach to personalized relationships. Human insight CRMs like OplaCRM offer deeper customer understanding and actionable insights, leading to improved sales performance and customer satisfaction.
Stephen Nguyen
August 2, 2024

Creative by oplacrm

OPLA decided to write this document from a comment on Facebook stating that "Doing B2B Sales requires a relationship".
The question is, with a salesperson just entering the market, how can they survive and develop?

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