The latest industry news, interviews, technologies, and resources.

CRM Software

The Hidden Pitfalls of Over-Automation in CRM: Why Human Insight Still Matters

Automation has become a buzzword in the world of CRM, promising efficiency, scalability, and precision. While automation undoubtedly offers great benefits, depending too much on these technologies can result in unintended drawbacks. As companies increase their use of automation, they risk losing the personal touch that is essential for building meaningful customer relationships.
Iris Pham
August 19, 2024
Sales B2B

Quality Over Quantity: Nurturing B2B Relationships for Long-Term Success

Struggling with long B2B sales cycles? Learn how to streamline your process, nurture leads, and close deals faster with these proven strategies. Discover the power of gamification and specialized SaaS tools.
OplaCRM
August 2, 2024
CRM Software

2 types of CRM you need to understand

Instead of focusing on complexly categorizing groups by features, I will use the concept of external CRM (major companies abroad) and domestic CRM (CRM made in Vietnam) to help you classify in the simplest and most memorable way.
OplaCRM
August 2, 2024
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Sales B2B

B2B Sales Meeting: Prep and Follow-Up Tips

Successful B2B sales meetings require strong preparation and strategic follow-up. Before the meeting, research the client and set clear objectives. During the meeting, focus on building rapport and addressing needs. Afterward, follow up quickly with a recap and next steps. Consistent prep and follow-up drive long-term sales success.
Zura Tran
November 6, 2024
Sales B2B

Why is B2B eCommerce growing rapidly?

In a world where digital transformation is reshaping every industry, B2B eCommerce is emerging as a powerful force driving business innovation and efficiency. As traditional sales methods give way to online platforms, companies are recognizing the importance of adapting to a digital-first landscape.
Anh Le
November 5, 2024
Sales B2B

B2B Social Selling: A new emerging trend?

B2B social selling is no longer a trend; it's essential. This strategy uses LinkedIn, Twitter, and TikTok to interact with B2B prospects, create connections, and increase sales. Sharing good information, engaging with your target audience, and becoming an industry expert can enhance lead generation and sales pipeline.
Zura Tran
November 4, 2024
Marketing Automation

Martech Architecture

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.
OplaCRM
June 28, 2024
CRM Software

OplaCRM vs. Pipedrive: A Deep Dive into Human-Centric CRM

Are you tired of generic CRM tools that treat all your customers the same? It's time to embrace a more human-centric approach to sales.
OplaCRM
October 29, 2024
CRM Software

The Hidden Pitfalls of Over-Automation in CRM: Why Human Insight Still Matters

Automation has become a buzzword in the world of CRM, promising efficiency, scalability, and precision. While automation undoubtedly offers great benefits, depending too much on these technologies can result in unintended drawbacks. As companies increase their use of automation, they risk losing the personal touch that is essential for building meaningful customer relationships.
Iris Pham
August 19, 2024
CRM Software

2 types of CRM you need to understand

Instead of focusing on complexly categorizing groups by features, I will use the concept of external CRM (major companies abroad) and domestic CRM (CRM made in Vietnam) to help you classify in the simplest and most memorable way.
OplaCRM
August 2, 2024

Creative by oplacrm

OPLA decided to write this document from a comment on Facebook stating that "Doing B2B Sales requires a relationship".
The question is, with a salesperson just entering the market, how can they survive and develop?

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