The latest industry news, interviews, technologies, and resources.

CRM Software

The Hidden Pitfalls of Over-Automation in CRM: Why Human Insight Still Matters

Automation has become a buzzword in the world of CRM, promising efficiency, scalability, and precision. While automation undoubtedly offers great benefits, depending too much on these technologies can result in unintended drawbacks. As companies increase their use of automation, they risk losing the personal touch that is essential for building meaningful customer relationships.
Iris Pham
August 19, 2024
CRM Software

OplaCRM vs. Pipedrive: A Deep Dive into Human-Centric CRM

Are you tired of generic CRM tools that treat all your customers the same? It's time to embrace a more human-centric approach to sales.
OplaCRM
August 16, 2024
Sales B2B

Quality Over Quantity: Nurturing B2B Relationships for Long-Term Success

Struggling with long B2B sales cycles? Learn how to streamline your process, nurture leads, and close deals faster with these proven strategies. Discover the power of gamification and specialized SaaS tools.
OplaCRM
August 2, 2024
CRM Software

2 types of CRM you need to understand

Instead of focusing on complexly categorizing groups by features, I will use the concept of external CRM (major companies abroad) and domestic CRM (CRM made in Vietnam) to help you classify in the simplest and most memorable way.
OplaCRM
August 2, 2024
CRM Software

OplaCRM Receives Seed Investment from GOSU

The strategic investment from GOSU reflects their high expectations for the capabilities and product development approach of the OplaCRM team.
OplaCRM
August 2, 2024
CRM Software

What is PRM, Partner Relationship Management?

Partner relationship management, used especially in IT and cybersecurity industries, is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage channel partner relationships.
OplaCRM
August 2, 2024
Sales B2B

CEO as a Salesperson - Should they?

This is an interesting and often debated topic in the business world. The idea of a CEO stepping into the role of a salesperson can seem unconventional, but it brings up important questions about leadership, priorities, and the dynamics of a company’s growth.
OplaCRM
September 9, 2024
Sales B2B

The Role of Personalization in B2B Sales: How to Make Every Interaction Count

In the world of B2B sales, personalization isn’t just a nice-to-have; it’s a crucial strategy for building meaningful relationships and driving success.
Anh Le
August 19, 2024
Sales B2B

Quality Over Quantity: Nurturing B2B Relationships for Long-Term Success

Struggling with long B2B sales cycles? Learn how to streamline your process, nurture leads, and close deals faster with these proven strategies. Discover the power of gamification and specialized SaaS tools.
OplaCRM
August 2, 2024
Marketing Automation

Martech Architecture

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.
OplaCRM
June 28, 2024

Creative by oplacrm

OPLA decided to write this document from a comment on Facebook stating that "Doing B2B Sales requires a relationship".
The question is, with a salesperson just entering the market, how can they survive and develop?

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