The latest industry news, interviews, technologies, and resources.

Sales B2B

B2B Social Selling: A new emerging trend?

B2B social selling is no longer a trend; it's essential. This strategy uses LinkedIn, Twitter, and TikTok to interact with B2B prospects, create connections, and increase sales. Sharing good information, engaging with your target audience, and becoming an industry expert can enhance lead generation and sales pipeline.
Zura Tran
November 4, 2024
Sales B2B

Affiliate Marketing: The new frontier for B2B Growth

Affiliate referrals are a powerful tool for scalable, high-ROI growth in the B2B sector. By carefully selecting affiliates and strategically planning your program, you can significantly expand your reach and revenue. Stay tuned for more insights as we explore integrated growth strategies.
Zura Tran
November 1, 2024
CRM Software

Human Insight in B2B CRM: The Key to Building Stronger Business Relationships

While CRMs and automation are powerful, they can’t replace the personal insights and connections essential for building strong B2B relationships. Human insight is not just a nice-to-have; it's the key to navigating the complexities of B2B CRM and fostering lasting business connections.
Iris Pham
October 29, 2024
OplaCRM's News

OplaCRM Receives Seed Investment from GOSU

The strategic investment from GOSU reflects their high expectations for the capabilities and product development approach of the OplaCRM team.
OplaCRM
October 24, 2024
OplaCRM's News

Strategic Partnership Signing Ceremony Between OplaCRM and BowNow

On July 19, 2023, OplaCRM, a specialized customer relationship management software solution for B2B, announced the signing of a strategic partnership with BowNow Japan, a marketing automation platform from Japan.
OplaCRM
October 24, 2024
Sales B2B

11 Top B2B Sales Techniques Not Everyone Knows

B2B sales is one of the jobs that is not easy. In the process of working, sales staff often face a lot of difficulties to convince customers to close orders. Therefore, they need to grasp professional and effective B2B sales techniques to help businesses increase sales. In the article below, let's explore the top B2B sales techniques throughout the sales process to help B2B sales increase sales efficiency.
OplaCRM
August 2, 2024
Marketing Automation

Martech Architecture

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.
OplaCRM
June 28, 2024
CRM Software

CRM Integration: The essential guide to transform business operation

The article highlights key benefits like improved data accuracy, enhanced customer insights, and seamless communication between departments. It also offers practical strategies for successful integration, including built-in connectors and third-party applications. Ultimately, readers will discover how effective CRM integration drives growth and transforms business operations.
Zura Tran
November 5, 2024
CRM Software

Human Insight in B2B CRM: The Key to Building Stronger Business Relationships

While CRMs and automation are powerful, they can’t replace the personal insights and connections essential for building strong B2B relationships. Human insight is not just a nice-to-have; it's the key to navigating the complexities of B2B CRM and fostering lasting business connections.
Iris Pham
October 29, 2024
CRM Software

The End of Mass Outreach: Human Insights Reign Supreme in Outside Sales

The era of mass email campaigns and cold calling is drawing to a close. The sales landscape is undergoing a seismic shift, with a growing emphasis on personalized, human-centric interactions. This evolution has significant implications for the role of CRM systems in outside sales.
OplaCRM
October 29, 2024

Creative by oplacrm

OPLA decided to write this document from a comment on Facebook stating that "Doing B2B Sales requires a relationship".
The question is, with a salesperson just entering the market, how can they survive and develop?

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